Michael Holigan

Executive

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Michael Holigan is a Texas-based real-estate man who happens to love motocross racing. In 2004, he landed in the motocross world by forming his own team—Holigan Racing—and putting the whole thing on TV. In the process, he built a reputation for attracting sponsors and support through an alternative viewpoint on the value and execution of sponsorship.

While the team was a solid effort with names such as David Vuillemin on board, Holigan's TV show The Reality of Speed was the center point of the racing effort. The show came long before Bubba's World and focused on the triumphs, struggles, and drama of running a top-level racing program in America. Holigan ran the programs (both the team and the show) from 2004 through 2006. At the end of 2006, sponsorship and factory support grew tighter with the contraction of the broader economy, and Holigan pulled the plug on his team.

Subject ID: 49798

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Michael Holigan is a Texas-based real-estate man who happens to love motocross racing. In 2004, he landed in the motocross world by forming his own team—Holigan Racing—and putting the whole thing on TV. In the process, he built a reputation for attracting sponsors and support through an alternative viewpoint on the value and execution of sponsorship.

While the team was a solid effort with names such as David Vuillemin on board, Holigan's TV show The Reality of Speed was the center point of the racing effort. The show came long before Bubba's World and focused on the triumphs, struggles, and drama of running a top-level racing program in America. Holigan ran the programs (both the team and the show) from 2004 through 2006. At the end of 2006, sponsorship and factory support grew tighter with the contraction of the broader economy, and Holigan pulled the plug on his team.

Subject ID: 49798

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Subject ID: 49798