Microsoft Game Studios

Brand

Microsoft has rebranded its game-development business, just slightly, from Microsoft Studios to Xbox Game Studios. This new name comprises all 13 game studios and publishing organizations that Microsoft has gobbled up over the years, including Fallout: New Vegas developer Obsidian Entertainment, Halo house 343 Industries, Gears of War studio The Coalition, Hellblade creator NInja Theory and Wasteland 2 company inXile Entertainment.

The move is intended to solidify Xbox as Microsoft's all-encompassing gaming brand, covering players across PC, mobile devices and consoles, according to Xbox Game Studios corporate vice president Matt Booty. The next generation of gaming consoles is expected to launch in 2020, and Xbox is rumored to be building two devices, one of which is apparently designed specifically for streaming games.

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Microsoft has rebranded its game-development business, just slightly, from Microsoft Studios to Xbox Game Studios. This new name comprises all 13 game studios and publishing organizations that Microsoft has gobbled up over the years, including Fallout: New Vegas developer Obsidian Entertainment, Halo house 343 Industries, Gears of War studio The Coalition, Hellblade creator NInja Theory and Wasteland 2 company inXile Entertainment.

The move is intended to solidify Xbox as Microsoft's all-encompassing gaming brand, covering players across PC, mobile devices and consoles, according to Xbox Game Studios corporate vice president Matt Booty. The next generation of gaming consoles is expected to launch in 2020, and Xbox is rumored to be building two devices, one of which is apparently designed specifically for streaming games.

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