Miguel De La Barracuda

Many know Mexico City–bred Miguel de la Barracuda (real name Juan Miguel Garcia) for his 5,000-foot namesake Melrose store/creative compound. But it’s not the first time the retail wonder has tapped into a city’s scenester Zeitgeist. Barracuda helped put Mexico City’s fashionable Condesa area on the map, supporting the up and coming local designer scene and bringing floods of international buyers from Europe and Tokyo to the area, which still thrives. When he decided to do the same here, first opening the funky Blue Demon boutique, purveyor of unusual T-shirt designs and kitschy Mex-flavored merch like wrestling masks, the response was equally enthusiastic. Still, there were some hurdles.

Subject ID: 30159

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Many know Mexico City–bred Miguel de la Barracuda (real name Juan Miguel Garcia) for his 5,000-foot namesake Melrose store/creative compound. But it’s not the first time the retail wonder has tapped into a city’s scenester Zeitgeist. Barracuda helped put Mexico City’s fashionable Condesa area on the map, supporting the up and coming local designer scene and bringing floods of international buyers from Europe and Tokyo to the area, which still thrives. When he decided to do the same here, first opening the funky Blue Demon boutique, purveyor of unusual T-shirt designs and kitschy Mex-flavored merch like wrestling masks, the response was equally enthusiastic. Still, there were some hurdles.

Subject ID: 30159

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