Milkybar Kid

Since 1961, the Milkybar Kid has been used in television advertising promoting Nestlé Milkybar. The Milkybar Kid is a blond, spectacle-wearing young child, usually dressed as a cowboy, whose catchphrase is "The Milkybars are on me!". The advertisements usually take place in a Wild West setting, and both live-action and animated ads have been produced. Until 8-year-old Hinetaapora Short of New Zealand was selected in 2010, the character had always been male.

In the UK, Australia and New Zealand the advertisements were originally accompanied by a jingle extolling "the goodness that's in Milky Bar". In more recent revivals of the campaign, the jingle has been revised to refer to "the good taste that's in Milkybar".

Subject ID: 122137

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Since 1961, the Milkybar Kid has been used in television advertising promoting Nestlé Milkybar. The Milkybar Kid is a blond, spectacle-wearing young child, usually dressed as a cowboy, whose catchphrase is "The Milkybars are on me!". The advertisements usually take place in a Wild West setting, and both live-action and animated ads have been produced. Until 8-year-old Hinetaapora Short of New Zealand was selected in 2010, the character had always been male.

In the UK, Australia and New Zealand the advertisements were originally accompanied by a jingle extolling "the goodness that's in Milky Bar". In more recent revivals of the campaign, the jingle has been revised to refer to "the good taste that's in Milkybar".

Subject ID: 122137

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