Old Gold Cigarettes
Brand
Old Gold is a brand of cigarettes which was owned and manufactured by the Lorillard Tobacco Company.
Old Gold was introduced in 1926 by the Lorillard Tobacco Company and, upon release, would become one of its star products. By 1930, with the aid of a campaign from Lennen & Mitchell that featured exuberant flappers and the slogan "Not a cough in a carload", Old Gold won 7% of the market. During the 1930s, Lennen & Mitchell built the Old Gold brand on radio by advertising in music programming targeting young people.
Subject ID: 32458
MoreOld Gold is a brand of cigarettes which was owned and manufactured by the Lorillard Tobacco Company.
Old Gold was introduced in 1926 by the Lorillard Tobacco Company and, upon release, would become one of its star products. By 1930, with the aid of a campaign from Lennen & Mitchell that featured exuberant flappers and the slogan "Not a cough in a carload", Old Gold won 7% of the market. During the 1930s, Lennen & Mitchell built the Old Gold brand on radio by advertising in music programming targeting young people.
In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback books.
Lorillad stopped advertising Old Gold around 1975.
In the 2010s, the Old Gold non-filter variant was discontinued. Lorillard was acquired by the R.J. Reynolds Tobacco Company in 2015.
Subject ID: 32458
Subject ID: 32458
