Pooh jeans is a brand created in 1972 by the Castelletti brothers. The brand quickly became an international success.
Pooh jeans has achieved productions of over 15 million garments, present in 17 international markets and has been a leader in the sector in Italy and highly regarded in the world. In 1980 the POOH jeans brand could count on a production divided between the various owned factories (San Benedetto del Tronto, Colonnella of about 71,000 m² of which 30,000 m² covered, Corropoli, Badia Polesine, Roseto degli Abruzzi etc) and had about 2500 employees , without considering related activities, with turnover of around 400 billion lire, and was a sponsor of Milan and BMWas well as KTM racing. She was a pioneer in everything to create one of the first co-branding, truly innovative for the time, with the candy brand CHARMS for a young line called CHARMS BY POOH. Very important were the various advertising campaigns, avant-garde and with a strong impact such as the well-known image of the boy and girl resting on their backs and completely naked covered only by the fig leaf, the logo of the brand itself.
Subject ID: 48159
MorePooh jeans is a brand created in 1972 by the Castelletti brothers. The brand quickly became an international success.
Pooh jeans has achieved productions of over 15 million garments, present in 17 international markets and has been a leader in the sector in Italy and highly regarded in the world. In 1980 the POOH jeans brand could count on a production divided between the various owned factories (San Benedetto del Tronto, Colonnella of about 71,000 m² of which 30,000 m² covered, Corropoli, Badia Polesine, Roseto degli Abruzzi etc) and had about 2500 employees , without considering related activities, with turnover of around 400 billion lire, and was a sponsor of Milan and BMWas well as KTM racing. She was a pioneer in everything to create one of the first co-branding, truly innovative for the time, with the candy brand CHARMS for a young line called CHARMS BY POOH. Very important were the various advertising campaigns, avant-garde and with a strong impact such as the well-known image of the boy and girl resting on their backs and completely naked covered only by the fig leaf, the logo of the brand itself.
Subject ID: 48159
Subject ID: 48159