Purex

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Purex is the brand name of a popular laundry detergent in the United States, Canada and other countries. It is manufactured by the Dial Corporation, a U.S. subsidiary of Germany's Henkel Corporation. Purex is one of the most widely used laundry detergents in North America.

In 1982 Purex Industries was acquired in a leveraged buyout by Gibbons, Green and van Amerongen Ltd., the predecessor of Leonard Green & Partners. In 1985, the Purex household and consumer product lines were acquired by The Dial Corporation consumer business.

Subject ID: 18788

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Purex is the brand name of a popular laundry detergent in the United States, Canada and other countries. It is manufactured by the Dial Corporation, a U.S. subsidiary of Germany's Henkel Corporation. Purex is one of the most widely used laundry detergents in North America.

In 1982 Purex Industries was acquired in a leveraged buyout by Gibbons, Green and van Amerongen Ltd., the predecessor of Leonard Green & Partners. In 1985, the Purex household and consumer product lines were acquired by The Dial Corporation consumer business.

Subject ID: 18788

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Subject ID: 18788