Reliable Toy Co.

The company that became the Reliable Toy Company was founded in 1920, with the original name of the Canadian Statuary and Novelty Company. In the beginning, they made plush toys and small novelties in a 500 square foot room on Queen Street in Toronto, Ontario. The original partnership was dissolved in 1922, though operations continued at the same location, establishing a new company under the name Reliable Toy Company. At first the new company relied on importing doll heads from Germany and composition parts from the United States. In about 1922 they began making original dolls on their own.

There were at least a dozen different war toys in Reliable’s vast line of toys: aircraft ships, jeeps, tanks, and toy soldiers. Early examples of plastic toys are the WWII series of small plastic ships produced as convoy sets, and plastic aircraft including Hurricane and Spitfire fighters and B026 bombers. By 1948 Reliable included a plastic helicopter in their toy catalogue, a simplified Sikorsky-type pull toy with a double three-bladed rotor. It is interesting to note that the military use of helicopters in Canada only started in the Royal Canadian Air Force in 1947.

Subject ID: 45133

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The company that became the Reliable Toy Company was founded in 1920, with the original name of the Canadian Statuary and Novelty Company. In the beginning, they made plush toys and small novelties in a 500 square foot room on Queen Street in Toronto, Ontario. The original partnership was dissolved in 1922, though operations continued at the same location, establishing a new company under the name Reliable Toy Company. At first the new company relied on importing doll heads from Germany and composition parts from the United States. In about 1922 they began making original dolls on their own.

There were at least a dozen different war toys in Reliable’s vast line of toys: aircraft ships, jeeps, tanks, and toy soldiers. Early examples of plastic toys are the WWII series of small plastic ships produced as convoy sets, and plastic aircraft including Hurricane and Spitfire fighters and B026 bombers. By 1948 Reliable included a plastic helicopter in their toy catalogue, a simplified Sikorsky-type pull toy with a double three-bladed rotor. It is interesting to note that the military use of helicopters in Canada only started in the Royal Canadian Air Force in 1947.

Subject ID: 45133

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