Ryu Asada

Designer

Ryu Asada is a designer who has been working at Hot Wheels since 2012 and currently oversees design of cars in the basic $1 lineup. Born in Osaka, he then pursued a degree at the Art Center College of Design after emigrating to the United States. After graduating, he would begin work for Mattel as a designer for Matchbox from 2004 to 2012; he first designed for Hot Wheels in 2009, although he would only join the Hot Wheels design team three years later.

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Ryu Asada is a designer who has been working at Hot Wheels since 2012 and currently oversees design of cars in the basic $1 lineup. Born in Osaka, he then pursued a degree at the Art Center College of Design after emigrating to the United States. After graduating, he would begin work for Mattel as a designer for Matchbox from 2004 to 2012; he first designed for Hot Wheels in 2009, although he would only join the Hot Wheels design team three years later.

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