Sanka Coffee
Brand
Sanka is a brand of instant decaffeinated coffee, sold around the world, and was one of the earliest decaffeinated varieties. Sanka is distributed in the United States by Kraft Foods.
Decaffeinated coffee was developed in 1903 by a team of researchers led by Ludwig Roselius in Bremen, Germany. It was first sold in Germany and many other European countries in 1905–1906 under the name Kaffee HAG (short for Kaffee Handels-Aktien-Gesellschaft, or Coffee Trading Public Company). In France, the brand name became Sanka, derived from the French words sans caféine ("without caffeine"). The brand came to the United States in 1909–1910, where it was first marketed under the name "Dekafa" or "Dekofa" by an American sales agent.
Subject ID: 116303
MoreSanka is a brand of instant decaffeinated coffee, sold around the world, and was one of the earliest decaffeinated varieties. Sanka is distributed in the United States by Kraft Foods.
Decaffeinated coffee was developed in 1903 by a team of researchers led by Ludwig Roselius in Bremen, Germany. It was first sold in Germany and many other European countries in 1905–1906 under the name Kaffee HAG (short for Kaffee Handels-Aktien-Gesellschaft, or Coffee Trading Public Company). In France, the brand name became Sanka, derived from the French words sans caféine ("without caffeine"). The brand came to the United States in 1909–1910, where it was first marketed under the name "Dekafa" or "Dekofa" by an American sales agent.
In 1914, Roselius founded his own company, Kaffee Hag Corporation, in New York. When Kaffee Hag was confiscated by the Alien Property Custodian during World War I and sold to an American firm, Roselius lost not only his company but also the American trademark rights to the name. To re-establish his product, he began to use the Sanka brand name in America.
In Europe, the Hag company used the Sanka brand in many countries (The Netherlands, Belgium, Germany, & Switzerland amongst others) as a cheaper alternative to the premium brand Coffee Hag. The brand disappeared in these countries after World War II, but it continued until the 1970s as the premium brand in France. First marketed in the U.S. in 1923, Sanka was initially sold only at two Sanka Coffee Houses in New York, but it soon was brought into retail.
Subject ID: 116303
Subject ID: 116303
