Simca Do Brasil

Simca do Brasil was a subsidiary of the now defunct French automaker Simca and started out in the late 1950s assembling the Simca Vedette imported in kit form from France and selling it in three versions, the Chambord, Présidence, and Rallye. Later the company manufactured the radically restyled Esplanada with improved engines and, with increasing control by the Chrysler Group over the French concern, was taken over by the car giant as majority share holder. During its ten years of market presence Simca defended its market share against fierce competition from Volkswagen, Ford, and Willys. The brand disappeared from the Brazilian Market in the late 1960s following a strategic decision by its owners Chrysler.

Subject ID: 40020

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Simca do Brasil was a subsidiary of the now defunct French automaker Simca and started out in the late 1950s assembling the Simca Vedette imported in kit form from France and selling it in three versions, the Chambord, Présidence, and Rallye. Later the company manufactured the radically restyled Esplanada with improved engines and, with increasing control by the Chrysler Group over the French concern, was taken over by the car giant as majority share holder. During its ten years of market presence Simca defended its market share against fierce competition from Volkswagen, Ford, and Willys. The brand disappeared from the Brazilian Market in the late 1960s following a strategic decision by its owners Chrysler.

Subject ID: 40020

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