Steyr

The Steyr company was originally founded in 1821 as a factory producing firearms in the eponymous town of Steyr, Upper Austria.

After WW I the company branched out into production of motor vehicles, eventually producing cars, trucks, farm tractors and engines for various uses.

Subject ID: 1952

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The Steyr company was originally founded in 1821 as a factory producing firearms in the eponymous town of Steyr, Upper Austria.

After WW I the company branched out into production of motor vehicles, eventually producing cars, trucks, farm tractors and engines for various uses.

In 1935 a merger with Austro-Daimler (of Wiener Neustadt, Lower Austria) and Puch (of Graz, Styria) resulted in the Steyr-Daimler-Puch group which continued to use the Steyr brand name for its products.

After WW II the company ceased to make passenger cars of its own design, instead assembling Fiat models and marketing them under the Steyr-Fiat brand. This continued until the early 1970s, when all car production was concentrated in the Puch factory in Graz.

Trucks continued to be manufactured in Steyr, while farm tractor production was carried on at a new factory in nearby St. Valentin.

In the 1990s the Steyr-Daimler-Puch group was dissolved and the individual parts sold to various foreign companies.

The farm tractors ended up with Case New Holland which continues Austrian production as well as usage of the Steyr brand until the present.

The truck factory in Steyr was taken over by MAN of Germany in 1990 which continued the Steyr brand name for a while but replaced it with MAN eventually. In 2020 MAN planned to close the factory, which was prevented by a buyout resulting in a new independent company called Steyr Automotive which intends to re-introduce the Steyr brand for light trucks to be made from about 2024 onward.

Production of diesel engines has been carried on by a separate company called Steyr Motors from 2001 onward. This has belonged to various foreign owners in the meantime but still continues to this day.

Production of firearms also continues with a separate company nowadays called Steyr Arms, formerly Steyr Mannlicher.

Finally, the Steyr name is also found in the company Magna Steyr, which is a continuation of the former Puch car factory in Graz, nowadays belonging to the Magna group based in Canada and assembling cars on behalf of various foreign companies.

 

Subject ID: 1952

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