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The Great Root Bear

Character

The Great Root Bear, also called Rooty, is the mascot for A & W Root Beer. It was first used in 1974 by Canada's A & W, and was adopted by the American chain in 1976. In a long-running television advertising campaign for the Canadian A & W chain, his theme was a tuba-driven jingle entitled "Ba-Dum, Ba-Dum" and released as a single by Attic Records in Canada, credited to "Major Ursus", a play on the constellation name Ursa Major, which means "great bear". In the late 1990s, the Great Root Bear's role as mascot was reduced for the restaurant chain, ultimately replaced by "The Burger Family", although it still appeared in various capacities for the restaurants and on A & W Root Beer cases in Canada. In late 2011, the new ownership of A & W began using the mascot again, particularly in A & W's online presence.

The Great Root Bear, also called Rooty, is the mascot for A & W Root Beer. It was first used in 1974 by Canada's A & W, and was adopted by the American chain in 1976. In a long-running television advertising campaign for the Canadian A & W chain, his theme was a tuba-driven jingle entitled "Ba-Dum, Ba-Dum" and released as a single by Attic Records in Canada, credited to "Major Ursus", a play on the constellation name Ursa Major, which means "great bear". In the late 1990s, the Great Root Bear's role as mascot was reduced for the restaurant chain, ultimately replaced by "The Burger Family", although it still appeared in various capacities for the restaurants and on A & W Root Beer cases in Canada. In late 2011, the new ownership of A & W began using the mascot again, particularly in A & W's online presence.

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