Toucan Sam

Character

Toucan Sam is the cartoon toucan mascot for Froot Loops breakfast cereal. The character has been featured in advertising since the 1960s. He exhibits the ability to smell out Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow your nose! It always knows!" Sometimes followed by "The flavor of fruit! Wherever it grows!"

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Toucan Sam is the cartoon toucan mascot for Froot Loops breakfast cereal. The character has been featured in advertising since the 1960s. He exhibits the ability to smell out Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow your nose! It always knows!" Sometimes followed by "The flavor of fruit! Wherever it grows!"

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