Trix Rabbit

General Mills | Character

By 1955, just one year after Trix's market debut, General Mills was experimenting with a rabbit puppet as a potential Trix mascot. However, it was Joe Harris, a copywriter and illustrator at the Dancer Fitzgerald Sample advertising agency, who created the trademark animated Trix rabbit, who debuted in a 1959 television commercial. Harris also wrote the iconic Trix tagline, "Silly rabbit! Trix are for kids", which is still used in General Mills' commercial campaigns.

The Trix Rabbit — voiced by Mel Blanc, Don Messick, and later by Bret Iwan — an anthropomorphic cartoon rabbit who continually attempts to trick children into giving him a bowl of cereal. He was discovered every time; the Trix Rabbit would say "It's absofruitalicious!" and guard his cereal. These ads sometimes closed with the Trix Rabbit following up his "It's absofruitalicious!" slogan. (This happened in case he managed to have a taste or he had a secret stash.) The Rabbit originated as a puppet before he was animated. The plight of the Trix Rabbit has drawn comparisons to Sisyphus, a Greek figure who was doomed to endlessly repeat a futile task. He did, however, succeed in obtaining and eating Trix cereal on occasion, including twice as the result of a box top mail-in contest (1976 and 1980) entitled "Let The Rabbit Eat Trix". The results of the vote were overwhelmingly "yes", and the rabbit was depicted in a subsequent commercial enjoying a bowl of Trix. Children who voted received a button based upon their vote in the election. In 1991, Trix won a Tour de Trix Bicycle Race. At the end of the race, two judges are arguing about whether Trix should get the prize. In order to decide the fate of the prize, the children are called upon to send in their votes. The result was yes and Trix got the prize.

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By 1955, just one year after Trix's market debut, General Mills was experimenting with a rabbit puppet as a potential Trix mascot. However, it was Joe Harris, a copywriter and illustrator at the Dancer Fitzgerald Sample advertising agency, who created the trademark animated Trix rabbit, who debuted in a 1959 television commercial. Harris also wrote the iconic Trix tagline, "Silly rabbit! Trix are for kids", which is still used in General Mills' commercial campaigns.

The Trix Rabbit — voiced by Mel Blanc, Don Messick, and later by Bret Iwan — an anthropomorphic cartoon rabbit who continually attempts to trick children into giving him a bowl of cereal. He was discovered every time; the Trix Rabbit would say "It's absofruitalicious!" and guard his cereal. These ads sometimes closed with the Trix Rabbit following up his "It's absofruitalicious!" slogan. (This happened in case he managed to have a taste or he had a secret stash.) The Rabbit originated as a puppet before he was animated. The plight of the Trix Rabbit has drawn comparisons to Sisyphus, a Greek figure who was doomed to endlessly repeat a futile task. He did, however, succeed in obtaining and eating Trix cereal on occasion, including twice as the result of a box top mail-in contest (1976 and 1980) entitled "Let The Rabbit Eat Trix". The results of the vote were overwhelmingly "yes", and the rabbit was depicted in a subsequent commercial enjoying a bowl of Trix. Children who voted received a button based upon their vote in the election. In 1991, Trix won a Tour de Trix Bicycle Race. At the end of the race, two judges are arguing about whether Trix should get the prize. In order to decide the fate of the prize, the children are called upon to send in their votes. The result was yes and Trix got the prize.

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