Van Houten Cacao and Chocolate was established in 1815 in Amsterdam in the Netherlands by Casparus van Houten and manufactured cacao and cookies which were not easy digestable. After introduction of a hydraulic press and a chemical process (dubbed "Dutching") the quality of the cacao-products improved quickly.
In 1850 the son of Casparus, Coenraad, moved the factory to Weesp and started exporting chocolate to France, Germany and the UK.
Between 1890 and 1897 the son of Coenraad, Casparus jr, established a brand new factory in Weesp and was the first who used marketing and advertising to reach a broader audience, hence the handing out of advertising cards, especially to children.
In 1963 76% of the shares of the company were sold to W.R. Grace and Company. Eight years later van Houten was sold to a german company Loenard Monhein and the factory in Weesp was closed.
Subject ID: 144235
MoreVan Houten Cacao and Chocolate was established in 1815 in Amsterdam in the Netherlands by Casparus van Houten and manufactured cacao and cookies which were not easy digestable. After introduction of a hydraulic press and a chemical process (dubbed "Dutching") the quality of the cacao-products improved quickly.
In 1850 the son of Casparus, Coenraad, moved the factory to Weesp and started exporting chocolate to France, Germany and the UK.
Between 1890 and 1897 the son of Coenraad, Casparus jr, established a brand new factory in Weesp and was the first who used marketing and advertising to reach a broader audience, hence the handing out of advertising cards, especially to children.
In 1963 76% of the shares of the company were sold to W.R. Grace and Company. Eight years later van Houten was sold to a german company Loenard Monhein and the factory in Weesp was closed.
Subject ID: 144235
Subject ID: 144235