This rectangular, portrait orientated, pin is of a crown above a Hard Rock Hotel logo with the location name 'LONDON' below the logo in capitals. A lattice design surrounds the design of crown,, logo and location name. The edge of the pin is shaped like the half perforations of a postage stamp. Thje back ground colour is beige with all the detail (Crown, logo, location, lattice surround) in black.
The back is metallic black in appearance with a design of pairs of guitars set head to toe and angled at 45 degrees interspersed with Hard Rock logos. A four line text box has a first line reading 'Limited Edition 400'. A guitar shaped hologram has within it: a Hard Rock logo, the names of various Hard Rock locations and the words 'certified authentic'. Original price £11.95.
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