Vivid Imaginations (also known as Vivid Toy Group) is an independent, privately owned toy, games, and arts & crafts company. Based in Guildford, Surrey; Vivid manufactures, designs and distributes toys, and holds distribution rights on a number of television shows and films. Vivid are the leading Independent Toys and Games Group in Europe, and also have offices in Paris, Frankfurt, and Hong Kong.
Their main areas of expertise are in preschool, plush, dolls, collectables, action figures, and arts and crafts. Vivid also produce games and puzzles along with tech and outdoor toys. They also work with many established distribution and licensing lines.
Subject ID: 41273
MoreVivid Imaginations (also known as Vivid Toy Group) is an independent, privately owned toy, games, and arts & crafts company. Based in Guildford, Surrey; Vivid manufactures, designs and distributes toys, and holds distribution rights on a number of television shows and films. Vivid are the leading Independent Toys and Games Group in Europe, and also have offices in Paris, Frankfurt, and Hong Kong.
Their main areas of expertise are in preschool, plush, dolls, collectables, action figures, and arts and crafts. Vivid also produce games and puzzles along with tech and outdoor toys. They also work with many established distribution and licensing lines.
Captain Scarlet was the first of many distribution deals and over the years Vivid has produced toys for Thunderbirds, The Simpsons, Cars, Shrek, Toy Story 3, WWE, Disney, and Bratz.
Vivid has produced dolls based on Take That, JLS, The Wanted, One Direction, and Justin Bieber.
They also produce many in house-developed lines such as Animagic, and the popular award winning Moshi Monsters.
All of Vivid's in house products are designed in the UK, by British Designers, and are made in factories in China. Vivid also sells and distributes arts and crafts products for Crayola. Vivid, distributes Crayola items to Europe, the Middle East and Africa. Vivid owns and manages the sales, marketing, and distribution of products by Drumond Park and are also partnered with Drummond Park, the UK’s largest games manufacturer.
As of 2017, Vivid secured the exclusive license, from Nickelodeon, of the children's television series Nella the Princess Knight. The deal will see them produce dolls, figures, playsets, plush, and role-play toys, in all countries outside the United States.
Subject ID: 41273
Subject ID: 41273