The Willy Wonka Candy Company

The Willy Wonka Candy Company is a brand of confectionery owned and licensed by Swiss corporation Nestlé. The Wonka brand's inception comes from materials licensed from British author Roald Dahl. His classic children's novel, Charlie and the Chocolate Factory, and its film adaptations are the source of both the packaging and the marketing styles of the Wonka brand. The brand was launched in 1971, coinciding with the release of the novel's first film adaptation. In 1988 the Willy Wonka Candy Company brand – then owned by Sunmark Corporation – was acquired by Nestlé. Nestlé sells sweets and chocolate under the Willy Wonka brand name in the United States, Canada, the United Kingdom, the Republic of Ireland, Australia, New Zealand, Japan, South Africa, Mexico, Colombia, Brazil, Argentina, Costa Rica, Panama, Dominican Republic and the Middle East. In mid-2015 the Willy Wonka brand name was dropped by Nestlé, in favour of special "throwback" packaging. Candies previously made by the Willy Wonka brand are now under the Nestlé brand naming, excluding the Wonka brand name on the top left corner.

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The Willy Wonka Candy Company is a brand of confectionery owned and licensed by Swiss corporation Nestlé. The Wonka brand's inception comes from materials licensed from British author Roald Dahl. His classic children's novel, Charlie and the Chocolate Factory, and its film adaptations are the source of both the packaging and the marketing styles of the Wonka brand. The brand was launched in 1971, coinciding with the release of the novel's first film adaptation. In 1988 the Willy Wonka Candy Company brand – then owned by Sunmark Corporation – was acquired by Nestlé. Nestlé sells sweets and chocolate under the Willy Wonka brand name in the United States, Canada, the United Kingdom, the Republic of Ireland, Australia, New Zealand, Japan, South Africa, Mexico, Colombia, Brazil, Argentina, Costa Rica, Panama, Dominican Republic and the Middle East. In mid-2015 the Willy Wonka brand name was dropped by Nestlé, in favour of special "throwback" packaging. Candies previously made by the Willy Wonka brand are now under the Nestlé brand naming, excluding the Wonka brand name on the top left corner.

Subject ID: 57302

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