For 1938, the Buick line followed with very subtle changes about the new styling engaged in 1937: It was merely a facelift: A more vertical grille with larger horizontal bars allowing a longer hood, a set of redesigned hubcaps and new bumpers. For 1938, the Special Model 41 Touring Sedan is the most popular Buick with a total production of 79,510 units and Buick goes up to the 4th place in the auto industry despite a decrease in production from the previous year. The ticket price for the Buick Special 41 Series Touring Sedan was $1047.00 but the showroom shopper had the choice of a more extensive list of accessories than ever, including seat covers, sidemounts (single or dual) heaters/defrosters and radio options, fog lamps and more.
