Betta Electrical

Brand

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In 1961, seven local independent retailers came together to combat rival electrical retail groups and formed the Brisbane Electrical Television Traders Association (BETTA). BETTA went on to become BSL (Better Stores Ltd), a business that serviced both Betta Electrical branded and non-branded independent retailers throughout the 1990s.

After BSL went into administration, 48 of the Betta stores acquired their own brand and formed the BSR group.

Subject ID: 10481

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In 1961, seven local independent retailers came together to combat rival electrical retail groups and formed the Brisbane Electrical Television Traders Association (BETTA). BETTA went on to become BSL (Better Stores Ltd), a business that serviced both Betta Electrical branded and non-branded independent retailers throughout the 1990s.

After BSL went into administration, 48 of the Betta stores acquired their own brand and formed the BSR group.

Betta Home Living is an independent retail franchise group providing home appliance and furniture in Australia. It is based in the Brisbane suburb of Eagle Farm, Queensland. The chain is owned by the BSR Franchising group.

Subject ID: 10481

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Subject ID: 10481