Chad Valley
Brand
Chad Valley is a long-established brand of toys in the United Kingdom owned by Sainsbury's.
Founded in the early 19th century, Chad Valley gets its name from the area in Harborne where they began making soft material type toys before World War I. Joseph and his son Alfred managed the company and received a royal warrant to change it from "Toymakers to H.M. The Queen" to "Toymakers to H.M. Queen Elizabeth" when Princess Elizabeth acceded the throne in 1952.
Subject ID: 739
MoreChad Valley is a long-established brand of toys in the United Kingdom owned by Sainsbury's.
Founded in the early 19th century, Chad Valley gets its name from the area in Harborne where they began making soft material type toys before World War I. Joseph and his son Alfred managed the company and received a royal warrant to change it from "Toymakers to H.M. The Queen" to "Toymakers to H.M. Queen Elizabeth" when Princess Elizabeth acceded the throne in 1952.
By World War II, the company switched to wooden instrument cases, barrels, hospital beds, and electrical coils to help the war effort. Post war, they continued the toy manufacturering with tin plate.
Subject ID: 739
Subject ID: 739
