Collector Books, a division of Schroeder Publishing, began in 1969 when Bill Schroeder saw a need and filled it. This simple want ad, “We buy & sell old fruit jars. Send $1.00 for complete list. Refundable on first transaction. Schroeder’s, Rt. 4, Paducah, KY.”, didn’t generate many sales, but it drew dozens of inquiries from owners interested in information about their jars. Bill compiled a booklet called “1000 Fruit Jars with Current Values” and by 1974 had quit his day job so he could devote all his time to Collector Books. Collector Books has published more than 1,500 books and closed in 2010.