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Fisk Tires

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In 1917 the Fisk Tire Company of Chicopee Falls, Massachusetts, challenged Norman Rockwell to do a series of advertising paintings for Fisk Tires. The company was producing rubber tires for automobiles and bicycles and did extensive advertising in several magazines. The company’s slogan is "Time to Re-Tire."

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In 1917 the Fisk Tire Company of Chicopee Falls, Massachusetts, challenged Norman Rockwell to do a series of advertising paintings for Fisk Tires. The company was producing rubber tires for automobiles and bicycles and did extensive advertising in several magazines. The company’s slogan is "Time to Re-Tire."

The Fisk Bicycle Tire advertisements appeared in American Boy from 1817 to 1919. The company started a bicycle club and Mr. Rockwell's advertisements of kids on bikes appeared in the Christian Herald and the Literary Digest in 1917, St. Nicholas magazine in 1918, and in Youths Companion. Mr. Rockwell was called upon again for another series of advertisements which ran in 1924 and appeared in Country Life, Liberty, Theatre, and The Saturday Evening Post. Later, Fisk Tire Company became part of U. S. Royal, Inc. - Uniroyal (who in turn were purchased by Michelin) formerly the United States Rubber Company.

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