Fresca is a diet lime and grapefruit citrus soft drink made by The Coca-Cola Company. Borrowing the word Fresca (meaning "fresh") from Spanish, it was first introduced in the United States in 1966.
Fresca belongs to the family of citrus-flavored sodas, which includes Squirt, a sweetened grapefruit-based soda introduced in 1938 and currently owned by the Dr Pepper Snapple Group.
Fresca has so far managed to defend its niche of the market, and, like Tab, can rely on a relatively small but loyal customer base.
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