Highway 35 World Race
To celebrate the brand's 35th anniversary, Hot Wheels created, in collaboration with Starlight Runner Entertainment and Mainframe Entertainment, an animated special that aired on Cartoon Network. A total of 35 castings were released under the main series, but special editions/other variants were made available through Video Packs and World Race tracksets.
Modeled on the transmedia storytelling business model, Highway 35 World Race witnessed exposure through multiple mediums including but not limited to toys, comics, websites, animated specials, and promotional events. Though the movie can be considered standalone, the official narrative is expanded through the succeeding AcceleRacers series.
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