HW Lights and Sounds 2011

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All the cars under this segment were produced by ToyQuest

April 2011 Press Release: 

Subject ID: 78946

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All the cars under this segment were produced by ToyQuest

April 2011 Press Release: 

Start your engines! ToyQuest has signed a multi-year strategic licensing agreement with Mattel’s Hot Wheels® to launch a new line of electronic motorized vehicles for fall 2011. The new product line, a first for Hot Wheels®, will include re-creations of some of the most desired and collected Hot Wheels® models including the Twin Mill® III, Rat Bomb™ and Arachnorod®. The vehicles’ personalities and world-famous styling are highlighted through an array of eye-catching light-up features combined with thundering engine sounds and jaw-dropping motorized stunts.

“We are thrilled to partner not only with the #1 vehicles brand but also one of the leading boy’s lifestyle brands,” said Peter Magalhaes, vice president of business development for ToyQuest. “Through our collaboration with the Hot Wheels team, we have developed a line that creatively speaks to the collectors while offering compelling features and endless entertainment for younger fans of this iconic property.”

“Over the past 42 years, Hot Wheels has continually evolved to meet the changing interests of boys by incorporating cutting-edge designs and unique features that increase our play value,” said Simon Waldron, vice president marketing for Hot Wheels®. “Our partnership with toy industry leader ToyQuest extends our presence in the motorized vehicle category, bringing our innovative designs to life in a new and fresh way.”

Starting this fall, these Hot Wheels® electronic motorized vehicles will be available at major retailers nationwide including Walmart, Target, Toys’R’Us and K-mart.

Subject ID: 78946

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Subject ID: 78946