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Interflora

Company

Interflora is a flower delivery network, associated with over 58,000 affiliated flower shops in over 140 countries. It is a subsidiary of FTD Companies.

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Interflora is a flower delivery network, associated with over 58,000 affiliated flower shops in over 140 countries. It is a subsidiary of FTD Companies.

In 1920 a florist, Joe Dobson, of Leighton's Seedsmen and Florists in Glasgow, and a nurseryman, Carl Englemann in Saffron Walden, Essex were looking to increase their business. They knew of the Florists Telegraph Delivery Association (now known as Florists' Transworld Delivery) which had existed in the US since 1910, and applied to join as foreign members. In 1923 the UK arm of the FTDA was formed with 17 members. One of the straplines used in advertising was Flowers by Wire when the telegraph was actually used to communicate between florists. Later, telegrams were sent from member to member requesting deliveries to be made in the recipient florists area. In the original Interflora Directory, used by members, the longest established members could be recognised by their telegraphic addresses. This would be the only telegraphic address in that city to include the name Interflora. In the case of the founding members, their telegraphic addresses were "Interflora Glasgow" and "Interflora Saffron Walden", respectively.

In 1953 the name changed to Interflora and the slogan Flowers Worldwide along with the Mercury Man roundel became well known. Say it with Flowers became the subsequent and most famous slogan associated with Interflora.

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