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Lionel

Brand

Lionel Corporation was an American toy manufacturer and retailer that was in business from 1900-1969. Founded as an electrical novelties company, Lionel specialized in various products throughout its existence, but toy trains and model railroads were its main claim to fame. Lionel trains, produced from 1900 to 1969, drew admiration from model railroaders around the world for the solidity of their construction and the authenticity of their detail. During its peak years, in the 1950s, the company sold $25 million worth of trains per year. In 2006, Lionel's electric train, along with the Easy Bake Oven, became the first two electric toys inducted into the National Toy Hall of Fame. They published a television advertisement in the mid-1980s with a very well known and remembered jingle, "Lionel Kiddy City, turn that frown [clap, clap] upside down." 

Lionel remains the most enduring brand name associated with model trains in the United States, its products prized by collectors. Lionel, LLC now owns all of the trademarks and most of the product rights associated with Lionel Corporation; there is, however, no direct connection between the two companies.

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