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Lucky Charms

Product

Lucky Charms is a cereal brand produced by the General Mills food company of Golden Valley, Minnesota, United States. It first appeared in stores in 1964. The cereal consists of two main components: toasted oat pieces and multi-colored marshmallow shapes, the latter making up over 25 percent of the cereal's volume. The label features a leprechaun mascot, Lucky, animated in commercials. Their 'tag-line' is "Lucky Charms, they're magically delicious".

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