Lux
Brand
LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos, and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899.
In 1925, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements.
Subject ID: 10121
MoreLUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos, and conditioners. Lux started as “Sunlight Flakes” laundry soap in 1899.
In 1925, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements.
As of 2005, Lux revenue is estimated at €1 billion, with market shares spread out to more than 100 countries around the globe.
Today, Lux is the market leader in several countries including India, Pakistan, Brazil, Thailand, and South Africa
Developed by Unilever, Lux (soap) is now headquartered in Singapore.
Subject ID: 10121
Subject ID: 10121
