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Marty Abrams

Founder

Mego was founded in 1954 by D. David and Madeline Abrams as an importer of inespensive dime store toys. Changing economics forced them to rethink their business model, and in 1971, thir son Marty, fresh out of college, became company president. He came up with the idea of producing inexpensive action figures, most of them sharing the same body molds, in the likeness of popular comics figures.

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Mego was founded in 1954 by D. David and Madeline Abrams as an importer of inespensive dime store toys. Changing economics forced them to rethink their business model, and in 1971, thir son Marty, fresh out of college, became company president. He came up with the idea of producing inexpensive action figures, most of them sharing the same body molds, in the likeness of popular comics figures.

The first new Mego figures were of the DC SuperFriends, as well as playsets and vehicles to go along with them. Simple and sturdy, the 8-inch tall figures were lightning in a bottle for the company. The massive success gave Mego the capital and the credibilty to secure licenses for Star Trek, Wizard of Oz, and Planet of the Apes, all leading to even bigger success. In fact, the Planet of the Apes characters were among the very first movie tie-in merchandising of its kind.

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