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Paya

Brand

Payá (sometimes known as International Payá, sometimes misspelled as Paya without the accent) was a Spanish brand of toy models, now defunct.

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Payá (sometimes known as International Payá, sometimes misspelled as Paya without the accent) was a Spanish brand of toy models, now defunct.

It was 1902 when Rafael Paya, the local tinsmith, made his first toy. In 1906 Rafael's sons Pascual, Emilio, and Vincente founded the Payá company built the first toy factory in Ibi (Alicante, Spain). In 1912 the name of the company changed to Payá Hermanos S.A.

By the 1920's Paya's toys were considered the equal of then the great and famous toymakers to the north. Not only was Paya quality the equal of Marklin of Germany, but Paya's colors and imprints were graphically more interesting, precise, and bolder. The 1930's, with Raimundo Paya at the helm, was the time of great expansion. This was when the famous Bugatti race car was made.

After the Spanish Civil War, in 1946 Payá once again started making toys. In the '50s they also started a line of diecast models (cars, trucks, planes) made of Zamac alloy. Some of the people working for Payá in those days learned all the process to create diecast models and few years later created their own toy brands, such as Guisval, Mira and Guiloy.

The '60s were the golden age of Payá models made of diecast. The International Payá line was composed of many models, with a combination of original molds and some others that copied molds by Lesney.

In 1985, Lino made the decision to remake all of the classic old litho tinplate toys on a very limited basis. The production of each was limited to 5,000 (or less) worldwide.

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