Prego

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Prego (Italian for "Don't mention it!, You're welcome!") is a trade mark brand name pasta sauce of Campbell Soup Company. It was introduced internationally in 1981.

Prego was the result of efforts in the 1970s by Campbell's Soup to expand its work with tomatoes beyond the soup business. Although senior management originally wanted to create a product to directly attack Heinz (which had sued Campbell's Soup over unfair business practices) the company had no competitive advantage producing ketchup. On the other hand, Campbell's R&D group and Chef Werner Schilling developed a process to allow thick tomato sauce to be mass-produced without "weeping" (separation of water from the solids). The other major companies in the pasta sauce market, Ragu and Hunts, used starch to achieve thickness, which limited the appeal of store bought sauce for families who wanted a sauce comparable to home made. As a result of the anti-weeping innovation and smart marketing, Prego became one of the most successful grocery product launches of the early 1980s.

Subject ID: 38187

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Prego (Italian for "Don't mention it!, You're welcome!") is a trade mark brand name pasta sauce of Campbell Soup Company. It was introduced internationally in 1981.

Prego was the result of efforts in the 1970s by Campbell's Soup to expand its work with tomatoes beyond the soup business. Although senior management originally wanted to create a product to directly attack Heinz (which had sued Campbell's Soup over unfair business practices) the company had no competitive advantage producing ketchup. On the other hand, Campbell's R&D group and Chef Werner Schilling developed a process to allow thick tomato sauce to be mass-produced without "weeping" (separation of water from the solids). The other major companies in the pasta sauce market, Ragu and Hunts, used starch to achieve thickness, which limited the appeal of store bought sauce for families who wanted a sauce comparable to home made. As a result of the anti-weeping innovation and smart marketing, Prego became one of the most successful grocery product launches of the early 1980s.

Subject ID: 38187

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Subject ID: 38187