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PSA Peugeot Citroën

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Groupe PSA (informally PSA; formerly known as PSA Peugeot Citroën from 1991 to 2016) is a French multinational manufacturer of automobiles and motorcycles sold under the Peugeot, Citroën, and DS Automobiles brands. PSA is listed on the Euronext Paris stock exchange and is once again a constituent of the CAC 40 index (2015) after having been removed in 2012.

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Groupe PSA (informally PSA; formerly known as PSA Peugeot Citroën from 1991 to 2016) is a French multinational manufacturer of automobiles and motorcycles sold under the Peugeot, Citroën, and DS Automobiles brands. PSA is listed on the Euronext Paris stock exchange and is once again a constituent of the CAC 40 index (2015) after having been removed in 2012.

In December 1974 Peugeot S.A. acquired a 38.2% share of Citroën. On 9 April 1976 they increased their stake of the then bankrupt company to 89.95%, thus creating the PSA Group (where PSA is short for Peugeot Société Anonyme), becoming PSA Peugeot Citroën. Since Citroën had two successful new designs in the market at this time (the GS and CX) and Peugeot was typically prudent in its own finances, the PSA venture was a financial success from 1976 to 1979

In late 1978, PSA purchased the failing Chrysler Europe (which was formerly Rootes and Simca) from the troubled U.S. parent firm for a nominal USD $1.00, plus assumption of outstanding debt, leading to losses for the consortium from 1980 to 1985. Further investment was required because PSA decided to create a new brand for the entity for the disparate French and British models, based on the Talbot sports car last seen in the 1950s. From then on, the whole Chrysler/Simca range was sold under the Talbot badge until production of Talbot-branded passenger cars was shelved in 1987 and on commercial vehicles in 1992.

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