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Rollerblade

Brand

Rollerblade is a brand of inline skates owned by Nordica, part of the Tecnica Group of Giavera del Montello, Treviso, Italy.

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Rollerblade is a brand of inline skates owned by Nordica, part of the Tecnica Group of Giavera del Montello, Treviso, Italy.

The company was started by Scott Olson and Brennan Olson in Minneapolis as Ole's Innovative Sports; when they sold the company, it became Rollerblade, Inc. and has changed hands over time between Nordica, Benetton Group, and Tecnica.

Even though the long established Roces company was the first to manufacture in-line skates in 1981, their distribution was limited to Italy and Central Europe for the first few years, allowing Rollerblade to capitalize and grab a huge percentage of the world market share and almost total dominance of the North American market with their aggressive advertising campaigns and sponsored in-line-only sporting events. For the first few years after Rollerblade was formed they were the only manufacturer of in-line skates that had worldwide distribution.

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