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Sammeln mit Stil

Advertising Campaign
Matchbox

German advertising campaign for Models of Yesteryear (English translation: "Collecting with Style") which ran in various magazines in 1986 and 1987.

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German advertising campaign for Models of Yesteryear (English translation: "Collecting with Style") which ran in various magazines in 1986 and 1987.

It has become notorious for emphasizing the alleged "investment potential" of the models and predicting quick and substantial growth of their values, while in reality the exact opposite happened in the following years.

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