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Seat

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Seat is a car maker in Spain, founded in 1950 as a subsidiary of Fiat, with an important share owned by the Spanish Government under Francisco Franco.

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Seat is a car maker in Spain, founded in 1950 as a subsidiary of Fiat, with an important share owned by the Spanish Government under Francisco Franco.

It is currently a wholly owned subsidiary of the German Volkswagen Group.

In its 60 years, there was only a short period from 1953 to 1965 when the firm produced its cars exclusively for the domestic Spanish market. In 1965 and in a rather symbolic move, the company exported some 150 units of its SEAT 600 model destined for Colombia by air freight for the first time, until two years later in 1967 SEAT reached a deal over the renegotiation of its licence contract with Fiat which allowed the Spanish firm to form an international distribution network for its cars and thereafter start its export operations massively to more than twelve different countries, entering the export market in 1969. Until the early 1980s, however, most SEAT exports were sold with Fiat badging. As a response to SEAT's bid for independence, Fiat committed themselves to selling 200,000 SEAT-built cars a year from 1981, compared to 120,000 the year before. At the end of 1983, just after SEAT had won its legal battle with Fiat, a quarter of the production went to Egypt and Latin America. In Europe, they were represented in West Germany, Belgium, France, Italy, Belgium, Austria, and Greece. The UK, Ireland, and various Scandinavian markets were planned to be added in 1984. This was in spite of the company only being able to export the Ronda, with the Fura to follow.

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