Skol Lager

Skol Lager was developed originally by Ind Coope breweries in Alloa, Central Scotland. In 1958, Graham's Continental was launched (based upon a local brew called Graham's Golden) and quickly changed to Graham's Skol to give a Scandinavian impression (the plant had actually been imported from Sweden). The name was later revised to just Skol.

Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden), and Unibra (Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a worldwide beer brand, Skol, which could be licensed, manufactured and marketed across the world. In the late 1960s, it was heavily advertised on Dutch pirate Radio Veronica as Skol International, with an advertising jingle sung by Patrica Paay, later a very successful Dutch pop singer and TV presenter. Since then participation in the company has changed significantly.

Subject ID: 93417

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Skol Lager was developed originally by Ind Coope breweries in Alloa, Central Scotland. In 1958, Graham's Continental was launched (based upon a local brew called Graham's Golden) and quickly changed to Graham's Skol to give a Scandinavian impression (the plant had actually been imported from Sweden). The name was later revised to just Skol.

Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden), and Unibra (Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a worldwide beer brand, Skol, which could be licensed, manufactured and marketed across the world. In the late 1960s, it was heavily advertised on Dutch pirate Radio Veronica as Skol International, with an advertising jingle sung by Patrica Paay, later a very successful Dutch pop singer and TV presenter. Since then participation in the company has changed significantly.

From 1973 to 1982, beer under the Skol brand was brewed by the Dutch Oranjeboom Brewery, but it was not a success in the Dutch market.

In 1992, the merger between Allied Breweries and Carlsberg created Carlsberg-Tetley's, who moved the production of Skol from Alloa to their brewery in Leeds until this brewery was closed in 2011. It continues to be distributed in the UK, with an ABV reduced to 2.8%.

Currently, Skol is one of the most popular beer brands in Brazil, still trailing Brahma beer. It was originally produced by Caracu, which was bought by Brahma in 1980. In 1999, Brahma merged with Antarctica and became AmBev, then InBev, and later AB InBev. Skol beer became internationally recognized as a Brazilian beer, though not initially conceived in Brazil.

Carlsberg holds the license to brew and market the beer worldwide, except for Africa and South America. Unibra holds the license for Africa. In Europe, the beer is also marketed in Turkey, and in Romania. In Asia, it is distributed in Malaysia, China, Hong Kong, and Singapore. In Africa, it is present in Angola, Burundi, the Democratic Republic of Congo, Guinea, Madagascar, and Rwanda.

Subject ID: 93417

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