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Sonax

Brand

For more than 50 years, SONAX – one of the leading car care product manufacturers – develops and produces in Neuburg (Germany). More than 50 years ago, Manfred Hoffman and his father took the entrepreneurial venture of manufacturing a car polish. Today, SONAX employs over 400 people and yields an annual turnover of over 100 million Euros.

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For more than 50 years, SONAX – one of the leading car care product manufacturers – develops and produces in Neuburg (Germany). More than 50 years ago, Manfred Hoffman and his father took the entrepreneurial venture of manufacturing a car polish. Today, SONAX employs over 400 people and yields an annual turnover of over 100 million Euros.

The SONAX brand’s history goes back to the beginning of the last century. In Neuburg, from as early as 1905, the great grandfather of the present owner, extracted siliceous earth – an extremely fine mineral which was used in many domestic polishes. After the war, a silver polish was developed and marketed under the name “Sona” – while successful, it had very limited market opportunities due to its application. Therefore, the idea of creating a car polish was born.

An “X” – as synonym for wax which was found in every car polish – was added to the brand name “Sona”. Thus, 50 years ago, the company started into the car care sector.

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