Superior Industries International

The early years of Superior were focused on aftermarket products. The first products were a bug screen, shock absorbers, seat belts, etc. However, the company’s leading product during its early years was the “Sport Grip”, which it introduced in 1966. This steering wheel cover utilized Superior’s patented Porotherm® material that was designed to increase driving comfort while providing a more secure and safer grip on the steering wheel for the driver. Ultimately, Sport Grip became the world’s leading steering wheel cover with over 100 million being sold.

Superior began production of chrome wheels in 1968. With the hot rod and custom car industry making huge strides in California, it was the place to be. It was from there that the first aftermarket aluminum wheels were produced

Subject ID: 79518

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The early years of Superior were focused on aftermarket products. The first products were a bug screen, shock absorbers, seat belts, etc. However, the company’s leading product during its early years was the “Sport Grip”, which it introduced in 1966. This steering wheel cover utilized Superior’s patented Porotherm® material that was designed to increase driving comfort while providing a more secure and safer grip on the steering wheel for the driver. Ultimately, Sport Grip became the world’s leading steering wheel cover with over 100 million being sold.

Superior began production of chrome wheels in 1968. With the hot rod and custom car industry making huge strides in California, it was the place to be. It was from there that the first aftermarket aluminum wheels were produced

Success with its aftermarket wheels ultimately led to automotive OEMs desiring to incorporate Superior wheels into new automobile offerings. In 1974, Ford Motor Company contracted with Superior to begin production of the first cast aluminum wheels for the Mustang II. By 1977, Superior was a staple on the Mustang II and was awarded a multi-year contract.

Subject ID: 79518

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