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Texaco

Brand

Texaco ("The Texas Company") is the name of an American oil retail brand. Its flagship product is its fuel "Texaco with Techron". It was an independent company until its refining operations merged into Chevron Corporationin 2001, at which time most of its stations were divested to Shell Oil. It began as the Texas Fuel Company, founded in 1901 in Beaumont, Texas, by Joseph S. Cullinan, Thomas J. Donoghue, Walter Benona Sharp, and Arnold Schlaet upon the discovery of oil at Spindletop. For many years, Texaco was the only company selling gasoline under the same brand name in all 50 US states, as well as Canada, making it the most truly national brand among its competitors. Its current logo features a white star in a red circle (a reference to the lone star of Texas), leading to the long-running advertising jingles "You can trust your car to the man who wears the star" and "Star of the American Road." The company was headquartered in Harrison, New York, near White Plains, prior to the merger with Chevron.


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