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Toy Biz

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Toy Biz (formerly stylized as ToyBiz and later re-branded as Marvel Toys) was a toy company, a division of Marvel Entertainment, best known for producing toys, mainly action figures of licensed brands and characters.

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Toy Biz (formerly stylized as ToyBiz and later re-branded as Marvel Toys) was a toy company, a division of Marvel Entertainment, best known for producing toys, mainly action figures of licensed brands and characters.

The company originated in Montreal, Quebec as Charan Industries's American brand, Charan Toys. Reincorporated in 1988, Toy Biz became an American firm. It became a major producer of Marvel character toys and partially owned by Ronald O. Perelman's Marvel Entertainment Group in 1993. In 1998, it merged with Marvel Entertainment Group to form Marvel Enterprises, with Toy Biz becoming a subsidiary of the new company. The company began to use 'Marvel Toys' on some of its products in the mid-2000s, and gradually shifted away from the Toy Biz name. Marvel Toys struggled to remain stable throughout 2007, after Hasbro had acquired the rights to manufacture Marvel character toys the year before. The website for Marvel Toys became inactive in fall 2007.

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