UPL Company Limited

UPL, short for Universal Play Land, was established in the early eighties (not even the old employees know the exact year) as Universal's (now Aruze) sales branch in the Kantō region. Its head office was in the tochigi prefecture, while most of the games development was conducted in its tokyo office.

Although UPL did arcade games in a variety of genres, it is mostly remembered for its vertically scrolling shooters with a high level of tactical thinking. Though UPL did quite well in the arcades, it almost missed the bus when consoles arrived on the scene, and was a late comer on the NES, releasing its first home game in 1988. While this may be seen as one reason for UPL's 1992 bankruptcy, the main factor seems to have been the company's unsuccessful pachinko machine business.

Subject ID: 10329

More

UPL, short for Universal Play Land, was established in the early eighties (not even the old employees know the exact year) as Universal's (now Aruze) sales branch in the Kantō region. Its head office was in the tochigi prefecture, while most of the games development was conducted in its tokyo office.

Although UPL did arcade games in a variety of genres, it is mostly remembered for its vertically scrolling shooters with a high level of tactical thinking. Though UPL did quite well in the arcades, it almost missed the bus when consoles arrived on the scene, and was a late comer on the NES, releasing its first home game in 1988. While this may be seen as one reason for UPL's 1992 bankruptcy, the main factor seems to have been the company's unsuccessful pachinko machine business.

Subject ID: 10329

Less