Lloyd

Norddeutsche Automobil und Motoren GmbH (North German Automobile and Engines) was a German automobile manufacturer, created in 1908 and owned by the Norddeutscher Lloyd shipping company. The factory was in Bremen. Many of the products of the company and its successors were badged with the Lloyd marque. 

The German Lloyd marque had no connection with the British Lloyd Cars Ltd company active between 1936 and 1951.

Subject ID: 1594

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Norddeutsche Automobil und Motoren GmbH (North German Automobile and Engines) was a German automobile manufacturer, created in 1908 and owned by the Norddeutscher Lloyd shipping company. The factory was in Bremen. Many of the products of the company and its successors were badged with the Lloyd marque. 

The German Lloyd marque had no connection with the British Lloyd Cars Ltd company active between 1936 and 1951.

The first cars were licence-built Kriéger electric vehicles. Petrol-engined models followed in 1908 with 3685 cc engines, but few were made. In 1914 the company merged with Hansa to become Hansa-Lloyd Werke AG. Most of the cars made by the new company were sold as Hansa with the Hansa-Lloyd name attached to commercial vehicles only. Nevertheless two cars, the 4-litre Treff AS and the 8-cylinder 4.6-litre Trumpf AS were badged as Hansa-Lloyds. The company was integrated in the Borgward group after the purchase of Hansa by Carl F. W. Borgward in 1929, and car production ceased.

The Lloyd brand was no longer used on passenger cars until 1950, when it was re-introduced for a range of small passenger cars to form the entry level of the Borgward group's automobile range. Production ended for good after the Borgward group's collapse in 1963, although a successor company continued trading until 1989, selling replacement parts and also manufacturing engines for snowmobiles and boats.

Subject ID: 1594

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